"Whiteness and Farmers Markets", Alkon & McCullen

This article is written at a high academic level which makes me believe the authors thoughts are separated from actual disparities related to the perception of whiteness in market culture. 

US capitalism has created many levels of shopping, catering to each person's purchasing abilities. We are all free to spend as we please without regard to real income. Though, in some cases farmers markets are managed by white entrepreneurs, this is not the case in large metro cities, such as the Reading Terminal in Philadelphia. Our society allows us to shop at retailers and markets of our own choice.  It would be wrong to go into the metro soul food restaurants and complain there needs to be more white people supporting these great eateries. They are catering to local demands, just like the farmer markets.

If a farmer's market aligns with white consumer tastes, so be it.  This business is filling a need in order for this business to remain sustainable.   

Today I can see many changes from this outdated thinking, as our palettes become more educated, we are open to unique and much different food choices. Focusing on one class of people or nationally only helps to continue promote racist ideas, that keeps our society believing prejudice ideas. 

Economic barriers will affect how we perceive food opportunities for the underprivileged populations, as we assist this segment to creating a more diverse open food market.